Cognitive Behavioral Therapy (CBT-I)

Dawn transforms your sleep with Cognitive Behavioral Therapy for Insomnia (CBT-I), an evidence-based, first-line therapy endorsed by the American Academy of Sleep Medicine.

What is Cognitive Behavioral Therapy for Insomnia (CBT-I)?

Cognitive Behavioral Therapy (CBT) is the gold standard therapy for treating insomnia. It addresses our thoughts and behaviors by focusing on the idea that how we think, our habits and our emotions are all linked and influence one another.

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CBT-I utilizes many proven psychological techniques. Dawn focuses on behavioral interventions, which means that we help you become aware of your habits and make a plan on how to change them. We want to guide you to drop behaviors that you think are helpful at first glance but do little to actually help you sleep. We also use methods like sleep restriction, which means spending less time trying to sleep. This in turn strengthens your sleep drive so that you can eventually experience effortless sleep.

If you struggle to sleep regularly, the bed and bedroom may become a source of negative emotions. CBT-I uses stimulus control to do away with these negative feelings to help you sleep better. Our guiding principle is that sleep is a natural process that the body knows how to do fine on its own. We help you stay out of your own way.

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Why Dawn


  • A personalized program that integrates seamlessly into your life
  • Daily 5 minute high-quality lessons
  • 1:1 Coaching with sleep professionals that truly care
  • A dedicated app that tracks your progress automatically

The only approach that has tangibly improved my sleep quality in the long run it is simple, long-lasting and sustainable.

Ilya Volodarky, Co-founder at Segment

How Dawn Works

Get personalized insights

We track your sleep habits and provide you a score determined by how well you adhere to your sleep program.

Access daily lesson plans

Our 5-7 minute long lessons are geared to help you build a better relationship with sleep.

Work 1:1 with a sleep coach

Our coaches are there to provide support and answer any questions you have throughout the program.

Success Stories

“...From day one of the program I felt a shift. My anxiety eased with the first lesson. Within the first two weeks I stopped waking in the middle of the night to pee. The lessons were really helpful along with the restricted sleep times. It was challenging but it worked. My sleep has greatly improved and my sleep anxiety has been completely resolved. Feeling so grateful for the program that it is affordable and it works!”

Jocelyn Diles

I have been falling asleep within 10-15 mins. Dawn has been a huge improvement to my life and I'm really glad I gave it a try.

Andrew Keller

Start your journey to sleep with Dawn

To learn more about Dawn’s CBT-I, the science behind it, and how it works, reach out to us today!