We're on a mission to help you sleep better.

Dawn utilizes Cognitive Behavioral Therapy for Insomnia (CBT-I), an evidence-based, first-line therapy recommended by the American Academy of Sleep Medicine, to transform your sleep.

Get personalized insights.

We integrate with most trackers and provide you a sleep score determined by how well you adhere to the program. Don't have a sleep tracker? No problem, we offer you the option to manually enter your sleep!

Access daily lesson plans.

Have access to 5-7 minute daily lessons that are geared to help you build a better relationship with sleep. Lessons are designed to help you change your misconceptions and unhelpful thinking habits about sleep.

Work 1:1 with a sleep coach.

Our coaches are there to provide support and answer any questions you have throughout the program.

What does it cost?

Dawn costs $60/month. Most users only need Dawn for about 3 months to see improvements. Experience the Dawn program risk-free with a 7 day free trial!

Our Science

CBT-I focuses on exploring the connection between the way we think, the things we do, and how we sleep. This is called a multicomponent treatment, combining several approaches:

Cognitive Intervention

Learn strategies to challenge unhelpful thinking patterns.

Behavioral Intervention

Get help identifying and changing habits that stand in the way of a great night of sleep.

Educational Intervention

Understand how the connection between thoughts, feelings, behaviors, and sleep is central to CBT-I.

Woman stretching in bed

What can we help with?

Fall asleep more easily
Sleep through the night
Sleep without taking pills
Get Started

More Sleep.
Less Worries.

The only approach that has tangibly improved my sleep quality in the long run it is simple, long-lasting and sustainable.

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Ilya Volodarsky
Co-Founder at Segment

I've spent a lot of money trying different things for my sleep. Dawn's CBT-I program was the only thing that made a difference.

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Kevin Lin
Co-Founder at Twitch

I have been falling asleep within 10-15 mins. Dawn has been a huge improvement to my life and I’m really glad I gave it a try.

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Andrew Keller
Co-Founder at Elicient

Frequently Asked Questions