We're on a mission to help you sleep better.

Dawn utilizes Cognitive Behavioral Therapy for Insomnia (CBT-I), an evidence-based, first-line therapy recommended by the American Academy of Sleep Medicine, to transform your sleep.

Get started

Get personalized insights.

We track your sleeping habits and provide you a sleep score determined by how well you adhere to your sleeping program.


Access daily lesson plans.

Our 5-7 minute long lessons are geared to help you build a better relationship with sleep.

Work 1:1 with a sleep coach.

Our coaches are there to provide support and answer any questions you have throughout the program.


Our Science

CBT-I focuses on exploring the connection between the way we think, the things we do, and how we sleep. This is called a multicomponent treatment, combining several approaches:


Cognitive Intervention

Cognitive restructuring attempts to change inaccurate or unhelpful thoughts about sleep.


Behavioral Intervention

Relaxation training, stimulus control, and sleep restriction help establish healthy sleep habits and promote relaxation.


Educational Intervention

Providing information about the connection between thoughts, feelings, behaviors, and sleep is central to CBT-I.

More Sleep. Less Worries.

Frequently Asked Questions

Dawn pairs you with a sleep coach that is available over chat within the app. Your coach will answer any questions you have and personalize the program for you based on your needs. Our coaches are trained in CBT-I and have helped patients adhere to a program and improve their sleep.

Having a coach also ensures accountability which is the most important part of a behavioral change program. Our coaches will motivate, hold you accountable and ensure that you have success and meet your goals.

Most of our patients use Dawn 5 minutes a day and stick to the program for 3 months.

Dawn requires that you are able to keep a consistent wake-up time for at least 4 weeks. If you are planning any international travel, we recommend trying Dawn after you are over jet lag.

Dawn is happy to purchase an Apple Watch and lend it to you while you are a member. If the Apple Watch stops working or breaks, you can return it to us for a free-of-charge replacement. If the Apple Watch is lost or stolen, your deposit will be used to cover the purchase price of the watch.

If you cancel your membership decide you don’t wish to keep the watch, we will send you a prepaid label to return the watch and charger and return your $200 deposit.

Dawn currently costs $29/month. Most users only need Dawn for about 3 months to see improved sleep.

Yes! Please tell your therapist that you plan to try a CBT-I program. Many of them are extremely supportive of behavioral change programs.

Unfortunately Dawn doesn't accept health insurance and is an out of pocket expense.

Not yet, but please drop us on a message on messenger on our site so we can prioritize rolling out our Android app to you when its ready.