Insomnia Criteria

Having trouble falling asleep or staying asleep? Dawn uses CBT-I, an evidence-based approach that treats insomnia by identifying and changing habits and thinking patterns that prevent you from falling asleep.

What is insomnia?

Insomnia is a sleep disorder in which you have trouble falling and staying asleep – even if you’re hitting your sleeping quota. Insomnia affects around 35% of adults, and it can be acute (short-term) or chronic (long-term).

Insomnia symptoms

Are you counting sheep to go to sleep? Do you wake up multiple times during the night and struggle falling back asleep? Do you wake up tired in the morning, even if you slept for eight hours, and feel irritable and tired during the day? You may have insomnia. Contrary to popular belief, insomnia doesn’t mean not sleeping enough. In fact, around half of people with insomnia sleep for at least 6 hours every night. You can get a lot of sleep on paper, but if you’re having trouble falling asleep and staying asleep, you can still have insomnia.

It’s important to take insomnia seriously. Left untreated, it can lower job productivity or school performance, slow down your reaction times, increase your risk of mental health disorders, and generally decrease your quality of life.

Insomnia treatment

Treating insomnia is easier than you might think, and it doesn’t have to involve pills. Dawn uses CBT-I, a scientific, evidence-backed form of talking therapy that explores the connection between thinking patterns, our behavior, and the way we think about certain situations. CBT-I has been recognized by the American Academy for Sleep Medicine, the American College of Physicians, and the European Sleep Research Society. Dawn gives you personalized insights into your sleeping patterns and helps you create a healthy sleeping plan, one day at a time.


Why Dawn?


  • Safe, evidence-based, first-line therapy
  • Regain your ability to sleep naturally, without taking pills that cause unwanted side effects
  • We get down to the root of the issue, helping you identify and change habits and thought patterns that prevent you from sleeping
  • Personalized one-on-one chatting with a sleep coach, based on your sleeping habits and sleep score.
  • In clinical trials, 80% of people with insomnia who have undergone CBT-I reported better sleep at the end

From day one of the program I felt a shift. My anxiety eased with the first lesson. Within the first two weeks I stopped waking in the middle of the night to pee. The lessons were really helpful along with the restricted sleep times. It was challenging but it worked. My sleep has greatly improved and my sleep anxiety has been completely resolved. Feeling so grateful for the program that it is affordable and it works!”

Jocelyn Diles, Feminine Embodiment Coach

How Dawn Works

Get personalized insights

We track your sleep habits and provide you a score determined by how well you adhere to your sleep program.

Access daily lesson plans

Our 5-7 minute long lessons are geared to help you build a better relationship with sleep.

Work 1:1 with a sleep coach

Our coaches are there to provide support and answer any questions you have throughout the program.

Losing sleep can be a thing of the past.

If you can’t remember the last time you fell asleep easily and woke up refreshed, we can help. Get in touch with a sleep coach today and find out more about how Dawn can help you transform your sleep.