Chronic Insomnia

Dawn uses Cognitive Behavioral Therapy for Insomnia (CBT-I), an evidence-based, first-line therapy recommended by the American Academy of Sleep Medicine, to help you sleep better.

What is Chronic Insomnia?

By definition, you have chronic insomnia if you suffer from sleeping difficulties on more than three nights a week for at least three months. While the term "insomnia" is often misused, it simply means difficulty falling asleep or staying asleep. So even if you meet your "sleep quota," you can still have insomnia.

With the stresses of modern-day life, short-term sleeping difficulties are natural and can happen to anyone. The trouble only begins when they persist. The ‘3P’ model explains why this occurs.

The onset of sleep problems is often a result of precipitating factors (P #1) or triggers that interact with existing predisposing factors (P #2), or genetic vulnerabilities and biological factors. These two on their own don’t cause much notable disruption but once they are both present, they lead to sleep symptoms. Between work, family, and everything else, many things can serve as potential triggers. Finally, the thoughts and behaviors that result from our struggles with sleeplessness form perpetuating factors (P #3) that then creates the persistent pattern of chronic insomnia.

How Dawn Works

Complete Questionnaire

Complete our 5 minute questionnaire to see if you are a fit for our sleep program.

Meet your Sleep Coach

Download the Dawn app, get introduced to your sleep coach, and work 1:1 with them.

Begin the Program

Identify harmful sleep efforts and get recommended behavioral changes from your coach.

Receive Ongoing Care

Our coaches are available at any time to answer any questions and change your program regimen.

Chronic Insomnia Treatment With CBT-I

Dawn's Cognitive Behavioral Therapy (CBT-I) is a holistic treatment approach that will help you sleep better by addressing the underlying issues contributing to your insomnia. Dawn’s program is comprehensive and includes teaching you how to improve your sleep drive and increase your ability to relax. What's more- unlike sleeping medications and antidepressants, which only work for as long as you take them, the benefits of CBT-I have been shown to support your sleep over time.

Founded on the behavioral principles that our thoughts, feelings, and behaviors are linked and influence one another, CBT-I helps manage sleep-disrupting thought and behavior patterns. With more than 80%+ of our participants reporting life-changing improvements to their sleep, join today and take back control of your sleep and your life!

Dawn vs. Other Treatments


  • Personalized treatment plans made especially for you
  • Adapts to your schedule
  • 1-1 consultations with qualified professionals who truly care
  • Lasting positive effects on sleep

Other Treatments

  • Medication-driven with many side effects
  • Users frequently report daytime fatigue and drowsiness
  • Masks symptoms but does not treat the cause
  • Treatments only work as long as you are using them

Medically reviewed by

Dr. Colleen Ehrnstrom's profile picture
Dr. Colleen Ehrnstrom, PhD

Dr. Colleen Ehrnstrom is a licensed clinical psychologist with a specialty practice in Acceptance and Commitment Therapy (ACT). Areas of expertise include insomnia and other sleep disorders, anxiety, and depression.

Dr. Ehrnstrom is not a medical provider and is not providing any recommendations regarding medications. Rather, she is sharing and reviewing the research as it relates to education when learning how best to treat insomnia.

Get Started Today

Take the first step to cure your sleeping woes with Dawn’s evidence-based CBT-I program by getting in touch with us today! Start free for 7 days.